Local Feed Management
Your inventory sits in stores. Your customers search online. The connection between them breaks when your product data can't sync across locations.
Channel Groove builds and maintains the feed infrastructure that keeps your local inventory visible across every channel where customers search for nearby products.
The technical requirements for Local + Shopping feeds:
The feed architecture requires:
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Primary feed with all products and attributes
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Local product inventory feed with store-level stock and pricing
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Business Profile locations verified and linked to Merchant Center
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Point of sale integration that updates inventory automatically
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Store pickup and delivery radius configuration per location
Miss any element and your ads either don't show or display incorrect availability. Show out-of-stock items and you waste ad spend driving customers to disappointed store visits. Show wrong prices and you create friction at checkout.
Channel Groove architects Local Inventory Ad feeds for businesses running 3 to 300+ locations. We connect your POS data, map it to Google's feed structure, and maintain the synchronization that keeps your ads accurate as inventory moves.